Guilhem: ‘This role is a key priority for me! I find it essential that we make fast pace and that our new Head of E-Commerce gets substantive traction. Therefore, I decided to have this role report directly to me. I really want to challenge the classical divides between sales and (trade) marketing. This new colleague will be challenged to take on an interdisciplinary approach.
The beauty E-Commerce market is substantial, diverse and growing rapidly. Take for instance the market for color cosmetic products. This is a market where consumers are aggressively moving from offline purchasing towards online.
Most traditional brick-and-mortar beauty retailers have successfully adopted new technology to enhance the in-store experience and develop Omnichannel marketing strategies to optimize their E-Commerce platforms.
We are very ambitious with our goals in the digital market space, thus our new Head of E-Commerce will get quite a challenge! Please do not expect a detailed plan, or lots of existing structures when you start here. We are a company that thrives on the “own-it drive it” mentality. What I would like is a person who can advise me on how to go about E-Commerce and achieve success in this market’.
Coty is one of the world’s leading beauty companies with approximately $9 billion in revenue (2016). It has a rich heritage and an iconic portfolio of leading brands like: Rimmel, Max Factor, Playboy, MEXX, Wella and Adidas. Coty is the global leader in fragrances, and has a number two position in salon hair and number three in color cosmetics. Coty’s mission is to become a global industry leader by being a clear challenger in beauty, delighting consumers and creating long term shareholder value.
Digital is a strategic cornerstone for Coty worldwide, and the Benelux region is no exception. In a nutshell: Coty Benelux has major ambitions in the online market for beauty. In order to realize these aspirations, it has been decided to create a new role in the Coty Benelux team, reporting directly into the General Manager: “Head of E-Commerce” (HoE).
The goal of this role is to deliver sales results for the strategic E-Commerce accounts. These accounts are Pure Players as well as Omnichannel Retailers. The HoE is responsible for the development and execution of a successful E-commerce strategy in the Benelux. In first instance, the HoE will lead one direct report (that is also presently recruited). It is anticipated that this new E-Commerce team will grow in the future.
Danielle van Vugt